Primaala

It’s summer in the city and boy is it hot!  Luckily I’ve got my trusty fan and a fabulous collection of clothing from Primaala to keep me looking and feeling cool.  Primaala caters to a high-end, modern, plus size fashionista clientele.  Their designs are sleek and sophisticated with clean lines and rich fabrics.  I had the pleasure of shooting this amazing selection of outfits with the help of the Fashion Canadiana herself, Vanessa Petey.  Vanessa is a fashion blogger with a focus on Canadian made clothing who has been exploring all facets of the fashion industry including a focus on Plus Size Fashion.  Vanessa introduced me to two amazing women, Rachel Holt, the woman behind this fantastic plus size store/clothing line and Yuli Scheidt, curvy goddess and photographer extraordinaire.   I had a lovely time working with these incredible women and am so happy to share the final results!

Outfitted by Primaala
Directed by Fashion Canadiana
Photographed by Yuli Scheidt

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